Pencil jam

SKETCH JOURNALING

Rediscover the Joy of Observation

Capture the moments you usually miss. Join an exclusive 4-week cohort to learn sketch journaling and build a more mindful, creative lifestyle.

  • Course price: ₹ 14,900
  • Course Duration: 4 Weeks
    • 4 Live Weekend Sessions of 90 mins each
    • 3 Live Mid-week Demo and Theory sessions of 60 mins each (Conducted on Zoom)
    • Daily challenges on the Course Channel
  • Course begins on: May 16, 2026
  • 2 Batches Available (pick one)
    • Saturdays, 11am to 12:30pm
    • Sundays, 5pm to 6:30pm
  • All Art Material for the course will be provided
  • Need more information? Learn more.
Book your Seat
Learn More

Remember when drawing was just thinking on paper?

When we were children, drawing wasn’t art, we processed our world through our drawing books. Somewhere between the ages of 12 and 14, most of us hit the ‘Drawing Cliff’. We started worrying about being “good” and forgot how to just see.

Sketch Journaling 101 is designed to help you climb back up. We teach you to move beyond the mechanics of a pen and develop a true Artist’s Mindset..

The S.A.I. Loop

The SAI loop is a unique framework to help you sharpen your ability to observe and inspire you to develop your own unique visual language and style.

Seeing

Learn to observe the world carefully, noticing the shapes, light, and gestures others miss. Learn how to bypass your brain’s shortcuts to see true values, light, and hidden geometry.

Awareness

Recognise how what you see actually makes you feel. Ask the vital question: “Why did this catch my attention?” Pinpoint the spark and learn how to compose your own interpretation.

Interpretation

Express that unique experience on the page through your own creative voice. You are an visual interpreter, not a camera. Turn even the most mundane scenes into visual-stories and memories.

STUDENT FEEDBACK

“The activities and exercises were well thought through and gave us good foundational skills to maintain a sketch journal and further build our skills as we proceeded.”

Anna Schurmann is a applied public health researcher who attended the first cohort of our Sketch Journaling course.

Course Details

  • Course price: ₹ 14,900
  • Course Duration: 4 Weeks
    • 4 Live Weekend Sessions of 90 mins each
    • 3 Live Mid-week Demo and Theory sessions of 60 mins each (Conducted on Zoom)
    • Daily challenges on the Course Channel
  • Course begins on: May 16, 2026
  • 2 Batches Available (pick one)
    • Saturdays, 11am to 12:30pm
    • Sundays, 5pm to 6:30pm
  • All Art Material for the course will be provided

Course Structure

The Sketch Journaling course uses three crucial building blocks to help you ramp up your skills over a 4 week period.

Live Sessions

90-minute deep dives into the SAI Loop and Visual Storytelling. You learn to analyse, compose and design each entry in your sketch journal.

Demos and Theory Sessions

Live technical workshops (Watercolor washes, Pen techniques) alongside crucial theory on Sketch Journaling.

Daily Challenges

Daily 10-minute Creative Friction challenges to build the sketch journaling habit and evolve your own personal style and techniques.

Course Outline

Week 1 – The Foundation

Week 1 is dedicated to help set the foundation for the remainder of the course. Learn about the SAI loop, how it works and how to make it second nature. Learn the personality of lines and the power of values and how to create drawings with personality.

Week 2 – Ways of Seeing

Week 2 coaches you on how artists see the world. Learn from great masters on how they interpret the world around them. Practice techniques such as Lost and Found edges, value design and creative rendering amidst nature.

Week 3 – Interpretation

Week 3 shows you on how to interpret what you feel. Explore a range of drawing techniques and learn to interpret your subject using different mediums. Learn to draw objects as stories and design elements and not as mere objects.

Week 4 – Storytelling

Week 4 teaches you the vital art of visual storytelling. Understand the use of space, form, colour and text in developing visual narratives. Learn to lead the eye and compose your memories in a space steeped in history.

Limited seats. Book now.

Seats are limited to ensure every participant receives 1:1 feedback and a personalized practice plan.

Early Bird pricing is available for a limited period. Reserve your spot now.

Book your Seat

1:1 Feedback

Each cohort has limited seats. This allows instructors to provide 1:1 feedback and personal attention to each student.

Worksheets and Class Notes

Participants receive worksheets and class notes on the theory and techniques they learn during the live classes.

Personalised Learning Plans

Each student receives a personalised learning plan, designed specifically for their abilities, motivations and learning needs.

Your Sketch Journaling Kit

We provide all the Art Material you need to complete the course. Your Sketch Journaling Kit Includes:

  • A5 Journal-Style Sketchbook
  • Practice Book and Sheets
  • Artist-Grade Watercolor Box
  • Drawing Pencils (2B, 4B, & 6B)
  • Black & Brown Gel Pens
  • Brush Pens
  • Putty & Plastic Erasers
  • Physical Color Wheel
STUDENT FEEDBACK

“The exercises helped build confidence in sketching while also showing how to turn everyday moments into meaningful visual stories. Highly recommended for its clarity, hands-on approach, and inspiring guidance.”

Moumita is a senior technologist working in the field of applied A.I. She participated in the first cohort of the Sketch Journaling course.

Scenes from our Sketch Journaling Workshops

Next Cohort starts May 16th, 2026

Limited seats. Book now.

Seats are limited to ensure every participant receives 1:1 feedback and a personalized practice plan.

Early Bird pricing is available for a limited period. Reserve your spot now.

Book your Seat